Diagnosis before prescribing by reverse engineering what works
Most agencies sell execution. I start with your offer, your existing data, your competitors' ads, and your current operating system. If the foundation is wrong, no amount of traffic will fix it.
Most agencies use the same playbook for every industry, and I have seen it from the inside: generic keyword lists, template strategies, and reports full of vanity metrics that never connect to a single inquiry.
That is why I built a different approach: I start by understanding how your business actually makes money, from your offer and revenue model to where customers drop off, then I pull up your existing ad accounts, Search Console data, and your competitors’ top 5 ads to find where budget is leaking and where there are gaps nobody is filling. Strategy comes from combining both sides, never from opinion.
Seven years and 250+ service businesses later, diagnosis before tactics is the only way I work, because it is the only approach that consistently turns existing traffic and spend into actual revenue.
Nobody has ever asked them these questions before. Not their last agency. Not the freelancer before that.
How Tyler Ang Went From Real Estate to Digital Marketing Consulting
Covid changed everything
Started dropshipping on Shopee and Lazada. Could not scale it, but learned marketing is the real leverage.
Das Umbrella e-commerce incubator
Managed Durian Bakery. Learned influencer marketing, affiliate strategies, and how e-commerce brands actually grow.
Built sportifate.com
Built a sports blog to 6.8K+ organic users with zero ad spend. Grew @sportifate TikTok to 500K+ views in under 3 months.
Went into consulting
Started consulting with businesses on digital marketing. Discovered most fail at the offer level.
255+ businesses later
Confirmed the universal truth. Built the diagnose-before-prescribe framework that Yangsweb runs on.
What a Proper Digital Marketing Diagnosis Looks Like Before Spending
Your offer gets pressure-tested first.
Before any tactics, I pressure-test whether your offer actually hits the pain point your customers care about, because most agencies will happily run traffic to an offer that does not convert. I identify the single constraint holding your business back so we can fix that first, since more traffic to a broken offer just burns faster.
Your competitors get studied, not guessed at.
Before our first conversation, I have already studied what your competitors rank for, what they spend on ads, what their offers look like, and where they leave gaps. I also look at your own Google Ads and Search Console data to find the keywords and campaigns you are paying for but not getting value from. Every recommendation comes with evidence, and your strategy is built from this research, not from a template.
Your budget gets prioritised, not spread thin.
Not everyone needs SEO, and not everyone needs ads. Based on your business stage, your current capabilities, and what your existing data actually shows, I tell you which single channel to invest in first and which to ignore for now, because that sequencing is what separates a real strategy from a menu of services.
You get an honest assessment, not a sales pitch.
In a single conversation, I will walk you through your own numbers and show you exactly which channels are bleeding your budget, backed by the research I have already done. If you do not need me, I will say so, because the focus is alignment and education, not selling.
Your Competitors Aren't Waiting
Every month you run ads, post content, or pay for SEO without knowing what is actually working is another month of budget leaking, and in one conversation I can pull up your Google Ads, Search Console, and Analytics to show you exactly where the hole is and which underutilised areas deserve your attention first.
What you get from a 30-minute strategy call:
Full Platform Audit
A full breakdown of your current numbers across Google Ads, Meta, Search Console, and Analytics, showing where your money is going, what it is returning, and which underutilised areas could produce results faster
Biggest Constraint
The single biggest constraint holding your business back right now, identified from your actual platform data rather than guesswork