Niche paid ads agencies (Meta or Google specialists)
Agencies that go deep on one channel for one vertical. Not generalist media buyers. The kind of operator who can talk through a Quality Score audit, a CAPI gap, or a creative-fatigue rebuild without reaching for a junior to look it up.
What good looks like
- Constant tweaking of strategies, daily or near-daily creative and bid optimisation, not set-and-forget retainers
- Real Meta video ads (UGC, short-form, hook-driven), not just static carousels and headlines
- Real signal visible inside 15 days, scaled results inside three months
- Conversion tracking properly wired (Meta CAPI, Google Enhanced Conversions), not just pixel events
- Account structure audited and cleaned before scaling spend
- Reports cost-per-result and ROAS, not impressions and CTR