Partnerships

Win-win partnerships with niche agencies

I run an independent consulting practice. When client work needs deeper execution in a specific skill or market, I partner with niche agencies that have shown real ROI for their clients, not just clicks or vanity metrics. The relationship is win-win: clients get specialists who actually move the business metric, agencies get pre-qualified work without the biz-dev grind, and I get to focus on diagnosis and strategy. No lock-in contracts. No long retainers as a price of entry. Project by project, prove the fit, repeat when it works.

Tell me about your agency

Who I send work to

Most projects fall into one of these lanes. The common thread: deep specialisation in one skill or one market, with case studies that show business outcomes, not just dashboard metrics. The setup has to work for the client, the agency, and me. Win-win or no deal.

Niche paid ads agencies (Meta or Google specialists)

Agencies that go deep on one channel for one vertical. Not generalist media buyers. The kind of operator who can talk through a Quality Score audit, a CAPI gap, or a creative-fatigue rebuild without reaching for a junior to look it up.

What good looks like

Constant tweaking of strategies, daily or near-daily creative and bid optimisation, not set-and-forget retainers
Real Meta video ads (UGC, short-form, hook-driven), not just static carousels and headlines
Real signal visible inside 15 days, scaled results inside three months
Conversion tracking properly wired (Meta CAPI, Google Enhanced Conversions), not just pixel events
Account structure audited and cleaned before scaling spend
Reports cost-per-result and ROAS, not impressions and CTR

SEO and content agencies with editorial standards

Operators who run a content pipeline at quality, not at volume. Editorial bar, internal linking, technical fixes, schema, the works. The proof is rankings that convert into pipeline, not traffic that doesn't.

What good looks like

High-quality backlinks from real sites with traffic, not PBNs, link farms, or directory spam
Content drafted by editorial writers who can think and write, not AI-spun for word count
Internal linking strategy where every new page slots into a topic graph
Technical fundamentals (schema, canonicals, speed, indexing) fixed before chasing rankings
Tracks rankings AND business outcomes (leads, revenue), not rankings alone
Real SEO momentum inside three months, not 12-month "trust the process"

Vertical marketing specialists or niche agencies

Agencies that own a specific industry, market, or marketing function deeply. Not generalists who happen to have one client in your space. If your lane isn't paid ads or SEO but you can still show real business outcomes for a clear niche, the door is open.

What good looks like

Owns one industry, market, or function deeply (knows the buying cycle, regulations, seasonal patterns)
Case studies show business outcomes (revenue, retention, CAC), not vanity dashboards
Constant strategy refinement based on client signal, not template playbooks
Honest about what they do not do, refers out instead of pretending
Client references I can actually call to verify outcomes
Long client tenure or repeat work as a retention signal

How partnerships actually work

I diagnose and close the client

By the time a project reaches a partner agency, I have already done the discovery work, agreed scope and budget with the client, and clarified what success looks like in revenue or business terms. You are not selling, you are executing.

I scope the brief and bring you in

You and I jump on a 30-minute call. I share the diagnosis, what the client cares about, and the constraints. You quote, I confirm commercials, then you get direct access to the client when needed. Project-based. No lock-in clauses.

You execute, I stay in the loop

You run the work. I QA against the brief, check in on milestones, and handle reporting back to the client in business terms (revenue, leads, ROI), not vanity dashboards. If results prove out, repeat work follows. If fit is wrong, we walk away clean.

Commercials are case-by-case. Project rate, retainer split for ongoing work, or referral fee depending on the shape of the engagement. No fixed percentage rule. No 12-month minimum. Whatever is fair for the brief and leaves both sides willing to do it again.

What I look for

Three or more years operating in your niche, with case studies showing business outcomes (revenue lift, lead-to-customer conversion, real ROAS, or hard ROI evidence)
Proof of repeatable results in a specific skill or specific market, not generalist work across everything
No lock-in contract templates as a price of entry. Short engagements first, prove the fit, repeat when it works.
Comfortable on a Loom or short call to scope before quoting
Replies inside 48 hours during a live project
Singapore time zone or comfortable with SG hours; SG-based is a plus

What partners get

A high-quality, high-intent client, fully onboarded and ready to start

Get on my radar

Tell me about your agency, your specialism, and the kind of business outcomes you have driven. Send case studies that show ROI, not just dashboard screenshots. If something matches today, you will hear from me inside a few days.

I read every submission personally. If there is no fit right now, I keep your details on file and reach out when a brief lands that matches.

Common questions

Are you an agency?

No. Yangsweb is an independent consulting practice. I close and diagnose, and bring in niche agencies I trust to deliver execution where it makes sense. I do not run a team. The agencies I partner with are real agencies with deep specialisation in one skill or one market.

What kind of proof do you actually want to see?

Real business outcomes. Revenue lift, customer acquisition cost, lead-to-customer conversion, hard ROI on ad spend. Click-through rates, impressions, and cost-per-click do not tell me whether you can move a business metric. Send case studies that show what happened to the bottom line, not screenshots of the campaign dashboard.

Do you push lock-in contracts on partners?

No. Lock-in contracts are usually a sign that the agency has to retain clients on inertia rather than results. I do project-based or short engagements first. If the work proves out and the fit is right, repeat work follows naturally. No 12-month minimums.

Do I have to be exclusive to you?

No. Run your own clients, take your own briefs. The relationship is project by project. Exclusivity is the wrong shape for both sides.

What if you do not have work in my niche right now?

Send the form anyway. I keep agency details on file across niches and reach out when a brief lands that fits. The form is also how I scout for the niches I do not handle myself.

Looking for marketing help instead of a partnership? Book a strategy call.