Paid ads specialists (Meta and Google)
Independents who run media end to end: account structure, creative direction, copy, daily optimisation. Singapore-based service businesses are the most common brief.
Example briefs
- Lead-gen Google Ads for medical, home services, professional services
- Meta retargeting and creative testing on small to mid budgets
- Account audits and rebuilds when something is leaking
SEO and content production
Operators who can run a content pipeline at quality, not at volume. Editorial standards, internal linking, technical fixes, schema, the works.
Example briefs
- Service-page rebuilds for ranking pages with declining CTR
- Long-form medical or B2B content with primary-source rigour
- Local SEO operators (GBP, citations, review systems)
Web dev and landing pages
Front-end builders who can ship fast, clean pages. Webflow, Next.js, plain HTML, whatever fits. Bonus if you understand conversion design, not just visual design.
Example briefs
- Landing-page builds for paid ads campaigns
- Service-page redesigns on existing CMSes (WordPress, Webflow)
- Small Next.js or Sanity sites for new brands
Specialists I do not do myself
Disciplines I deliberately stay out of. Bring me your highlight reel, I keep your details on file, and reach out when a brief lands that fits.
Example briefs
- Video editing, motion design, scripted creative
- Copywriting at volume (email sequences, sales pages)
- Photography and brand design