Most Singapore Businesses Waste 40% of Their Google Ads Budget Before Seeing a Single Report
Your agency sends you ROAS numbers from Ads Manager. Those numbers are wrong. I audit the actual account structure, search terms report, and conversion tracking to show you where budget is leaking and what a properly built campaign looks like.
Book a Free ConsultationYour Agency Reports ROAS. Your Bank Account Disagrees.
You are spending SGD 3,000 to SGD 10,000 per month on Google Ads. Your agency sends you a report showing 5x ROAS. But when you check actual revenue, the numbers do not add up. You ask your agency what is happening and they tell you "attribution is complex."
Here is what "attribution is complex" usually means. Your conversion tracking is misconfigured. Brand searches, people who already know you, are being counted as new acquisitions. The same customer is being counted multiple times across different touchpoints. And the Search Terms Report, which shows exactly what people searched before clicking your ad, has not been reviewed in months. That report alone typically reveals 30 to 40 percent of budget going to irrelevant searches.
