AI-Powered Google Ads Consulting In Singapore That Stops You From Wasting Money
I built AI that watches every Google Ads campaign overnight, finds the wasted spend, and tells you exactly which negative keywords to add tomorrow. 30 to 50 percent less wasted spend in the first month, with the same conversions or more.
Book a Free ConsultationYour Agency Reports ROAS. Your Bank Account Disagrees.
You are spending SGD 3,000 to SGD 10,000 per month on Google Ads. Your agency sends you a report showing 5x ROAS. But when you look at your bank account, the numbers do not add up. You ask your agency what is happening. They tell you "it is in the learning phase." Next month, same answer. The learning phase never ends.
Here is what "learning phase" and "attribution is complex" usually mean. Your conversion tracking is misconfigured. Brand searches (people who already know your name) are counted as new customers your agency acquired. The same person gets counted multiple times. And the Search Terms Report, the list that shows exactly what people typed before clicking your ad, has not been reviewed in months. In my experience, that report alone usually reveals a meaningful chunk of your budget going to searches that have nothing to do with your business.
The fix is not more budget. It is structural: proper conversion tracking, aggressive negative keyword management, campaign architecture that separates brand from non-brand traffic, and landing pages that match the search intent. These are the fundamentals that agencies skip because they bill on percentage of ad spend. If your conversion rate is broken, no amount of ad spend will fix it. And if you are running Meta Ads alongside Google Ads, the attribution overlap makes the problem worse. Book a free audit and I will show you exactly where your budget is leaking.
Can You Spot the Winning Google Ad Headline?
One headline was written by ChatGPT. The other was written by someone who understands the customer. Click the one you think gets more clicks.
How a Google Ads Audit Actually Works
Most agencies skip the diagnosis. That is why the prescription never works.
Account Audit
I pull your Google Ads account and Analytics. I look at your Search Terms Report (what people actually typed), your headlines and ad copy, campaign structure, Quality Score, negative keywords, conversion tracking, and landing page experience. I also reverse-engineer what your top competitors are bidding on and how their ads are structured, so you see exactly where you stand.
Diagnosis Report
You get a plain-English document showing where your budget is leaking, which keywords make you money, which ones waste it, and what the campaign structure should look like. No jargon. If you spent $5,000 last month, I will show you exactly how much went to irrelevant clicks and what that money should have been doing instead.
Structure Fix
I either fix the campaign structure directly or brief a vetted Google Ads specialist with the diagnosis. You get the strategy from a consultant who has no incentive to inflate your budget.
Performance Tracking
Monthly check-ins against agreed benchmarks. Not ROAS from Ads Manager. Actual revenue, actual cost per acquisition, actual return on spend from your accounting data.
How a Google Ads Audit Actually Works
Most agencies skip the diagnosis. That is why the prescription never works.
Account Audit
I pull your Google Ads account and Analytics. I look at your Search Terms Report (what people actually typed), your headlines and ad copy, campaign structure, Quality Score, negative keywords, conversion tracking, and landing page experience. I also reverse-engineer what your top competitors are bidding on and how their ads are structured, so you see exactly where you stand.
Diagnosis Report
You get a plain-English document showing where your budget is leaking, which keywords make you money, which ones waste it, and what the campaign structure should look like. No jargon. If you spent $5,000 last month, I will show you exactly how much went to irrelevant clicks and what that money should have been doing instead.
Structure Fix
I either fix the campaign structure directly or brief a vetted Google Ads specialist with the diagnosis. You get the strategy from a consultant who has no incentive to inflate your budget.
Performance Tracking
Monthly check-ins against agreed benchmarks. Not ROAS from Ads Manager. Actual revenue, actual cost per acquisition, actual return on spend from your accounting data.
The Google Ads Stack, Explained Without Jargon
Six campaign types. Each one works differently. Here is when each one makes sense for Singapore businesses.
Search Campaign Architecture
The foundation of every Google Ads account. I review your campaign structure, ad group organization, keyword match types, and negative keyword strategy. Most accounts have too many keywords crammed into too few ad groups, which tanks Quality Score (Google's grade for how relevant your ads are) and inflates your cost per click (CPC, the amount you pay each time someone clicks). Proper structure means each ad group targets a tight cluster of related keywords with ad copy that matches the search intent.
Is a Google Ads Audit Right for You?
This is for you if
- Singapore businesses spending SGD 3,000+ per month on Google Ads who suspect their agency is not optimizing properly
- Business owners who want an independent audit before renewing their agency contract
- Companies getting clicks but not enquiries, and the agency cannot explain why
- Businesses that have tried Google Ads, stopped because it "did not work," and want to know if the problem was the setup or the channel
- Service businesses (clinics, law firms, renovation, education) where every lead has a high lifetime value
This is not for you if
- Businesses with no existing website or landing page. Fix that first.
- Products with less than SGD 50 average order value. Google Ads CPC in Singapore makes the unit economics difficult.
What a Google Ads Audit Costs vs What an Agency Charges
One gives you a diagnosis. The other gives you a monthly bill.
Google Ads Audit
Full account audit with diagnosis report. Search Terms Report review, headline and ad copy analysis, Quality Score breakdown, conversion tracking check, negative keyword recommendations, and competitor reverse-engineering. Delivered in 5 business days.
- Full account structure review
- Search Terms Report analysis
- Quality Score breakdown per campaign
- Conversion tracking audit
- Negative keyword recommendations
- Landing page experience assessment
- Competitor ad reverse-engineering
- Written diagnosis report with priorities
Typical Agency Retainer
Google Ads Questions Singapore Business Owners Actually Ask
Not the ones agencies put in their FAQ. The ones clients ask me on calls.
In my experience, cost per click in Singapore varies widely by industry. Competitive sectors like legal, medical, and finance sit at the higher end, while less competitive verticals are much lower. WordStream's industry benchmarks are a useful sanity check before you set bids. But CPC is only half the equation. The real cost is CPC multiplied by the number of clicks needed to generate one conversion, plus your management fee. Most businesses should budget SGD 3,000 to SGD 10,000 per month for meaningful data. Below that, the sample size is too small to optimize effectively.
Search engine optimisation (SEO) is organic: free clicks, slow build, compounds over time. Google Ads is paid: instant traffic, stops when you stop paying. Most businesses need both, but the balance depends on their stage and budget. If you need leads this month, Google Ads. If you want sustainable traffic in 6 months, SEO. The best approach is running ads to identify which keywords convert, then building SEO around those proven keywords.
Ask for their audit process, not their case studies. Anyone can cherry-pick results. Ask what they do when campaigns underperform. Ask if they profit from your ad spend increasing. If their fee is a percentage of your ad budget, their incentive is to increase your spend, not your efficiency. A good consultant charges for expertise, not for managing your money.
It depends entirely on your margins. A 5x ROAS means nothing if your margins are 20%, because you are spending $1 to make $1 of gross profit on $5 of revenue. The real metric is cost per acquisition relative to customer lifetime value. In my experience working with service businesses in Singapore, qualified-lead costs vary widely by industry and offer; expect anything from a few tens to a few hundred Singapore dollars per lead. For e-commerce, target a ROAS that leaves room for COGS (cost of goods sold), shipping, and returns.
You should see data within 2 weeks. Meaningful optimization takes 60 to 90 days of learning what converts. The first month is about gathering data: which keywords get clicks, which searches are irrelevant, which landing pages hold attention. Anyone promising results in week one is oversimplifying. The real value comes from the iterative optimization after the initial learning phase.
If your monthly spend is under SGD 2,000, learn the basics (Quality Score, negative keywords, search terms report) and manage it yourself. Above SGD 5,000, the complexity justifies professional help. Between SGD 2,000 and SGD 5,000, get an audit to see if the account structure is sound. The audit alone often pays for itself by identifying wasted spend.
It means the agency manages a high volume of ad spend and meets Google's performance thresholds. It does not mean they are the best fit for your business. It is primarily a spend volume badge. Google benefits when agencies spend more of your money. Many excellent consultants do not qualify because they do not manage enough total spend. Judge a consultant by their audit process and diagnostic ability, not their Google badge.
Want to See What Your AI Team Could Do?
Book a free 30-minute audit. I will look at your business, your numbers, and your current marketing. You leave with a plan, even if we do not work together.
What you get from a 30-minute strategy call:
Full Platform Audit
A full breakdown of your current numbers across Google Ads, Meta, Search Console, and Analytics, showing where your money is going, what it is returning, and which underutilised areas could produce results faster
Biggest Constraint
The single biggest constraint holding your business back right now, identified from your actual platform data rather than guesswork