Most Singapore Businesses Waste 40% of Their Google Ads Budget Before Seeing a Single Report
Your agency sends you ROAS numbers from Ads Manager. Those numbers are wrong. I audit the actual account structure, search terms report, and conversion tracking to show you where budget is leaking.
Book a Free ConsultationYour Agency Reports ROAS. Your Bank Account Disagrees.
You are spending SGD 3,000 to SGD 10,000 per month on Google Ads. Your agency sends you a report showing 5x ROAS. But when you look at your bank account, the numbers do not add up. You ask your agency what is happening. They tell you "it is in the learning phase." Next month, same answer. The learning phase never ends.
Here is what "learning phase" and "attribution is complex" usually mean. Your conversion tracking is misconfigured. Brand searches (people who already know your name) are counted as new customers your agency acquired. The same person gets counted multiple times. And the Search Terms Report, the list that shows exactly what people typed before clicking your ad, has not been reviewed in months. That report alone usually reveals 30 to 40 percent of your budget going to searches that have nothing to do with your business.
