How much do Meta Ads cost in Singapore?

Cost per thousand impressions (CPM) in Singapore typically ranges from SGD 8 to SGD 25 depending on your industry and audience. But CPM is not the number that matters. What matters is your cost per acquisition relative to customer lifetime value. For service businesses, SGD 50 to SGD 200 per qualified lead is common. For e-commerce, your target cost per purchase needs to leave room for product cost, shipping, and returns. Minimum monthly spend for meaningful data is around SGD 2,000. Below that, Meta does not get enough conversion signals to optimize.

What is the difference between boosting a post and running Meta Ads?

Boosting takes an existing organic post and pays to show it to more people. It uses a simplified interface with limited targeting, no creative testing, and no real campaign structure. Meta Ads Manager is the full platform with campaign objectives, detailed audience controls, creative variants, A/B testing, and proper measurement. If your agency cannot show you the Campaigns tab with structured campaigns, ad sets, and ads, they are boosting posts and calling it advertising.

Why does creative matter so much for Meta Ads?

On Meta, the creative is the targeting. The algorithm decides who sees your ad based on who engages with similar content. If your creative is generic, Meta shows it to generic audiences. If your creative speaks to a specific person with a specific problem, Meta finds more of those people. This is why format diversity (video, static, UGC, carousel) and angle diversity (the reasons someone should buy) matter more than audience settings in Ads Manager.

How do I know if my Meta Ads are actually working?

Compare the conversions reported in Ads Manager with your actual backend data. Check your Shopify orders, CRM leads, or Stripe transactions against what Meta claims it generated. If there is a significant gap, your tracking or attribution is off. The number that matters is the real cost of acquiring a customer, not the number on the Meta dashboard.

How do I choose a Meta Ads consultant in Singapore?

Ask for their audit process, not their case studies. Anyone can cherry-pick results. Ask what they look at first in a new account. Ask what they do when campaigns underperform. Ask if they charge a percentage of your ad spend, because that means their incentive is to increase your spend, not your efficiency. A good consultant can spot the main problems in the first 30 minutes and tell you exactly what is wrong.

Should I manage Meta Ads myself or hire help?

If your monthly spend is under SGD 2,000, learn the basics and manage it yourself. Meta Blueprint has free courses. Above SGD 5,000 per month, the complexity justifies professional input because the cost of mistakes exceeds the cost of expertise. Between SGD 2,000 and SGD 5,000, get an audit first. The audit often pays for itself by identifying where budget is leaking.

How long before Meta Ads start generating results?

You should see initial data within 2 weeks. Meaningful optimization takes 60 to 90 days. The first month is about gathering signal: which audiences respond, which creatives convert, which hooks stop the scroll. Anyone promising results in week one is guessing. The real value comes after month 2 to 3, when you have enough data to make informed decisions instead of assumptions.

Most Singapore Businesses Waste Their First $5,000 on Meta Ads Before Anyone Checks the Account

Most Singapore businesses throw money at Meta Ads without knowing who they are talking to or why. I audit your account, identify where budget is leaking, and give you a clear plan to fix it. No retainer, no fluff. First 5 consultations are free.

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Your Meta Ads are not working because the foundation was never built

You are spending SGD 2,000 to SGD 10,000 per month on Meta Ads. Your agency sends you a monthly ROAS report and it looks fine on paper. But when you check your actual revenue, the numbers do not add up. You ask why. They blame the algorithm, the market, or iOS privacy changes. Next month, same story.

Here is what is usually happening underneath. There is no defined customer avatar, so your ads talk to everyone and resonate with no one. The creative is either stock images with text overlay or the same two videos recycled for months. There is no testing framework, so nobody knows which angles, hooks, or offers actually drive results. Campaign structure is a mess of overlapping audiences that compete against each other. And the boosted posts your agency reports as "campaigns" are not campaigns at all.

Most Singapore Businesses Waste Their First $5,000 on Meta Ads Before Anyone Checks the Account

Your Meta Ads are not working because the foundation was never built

What a Meta Ads account audit actually covers

Account and Tracking Review

Customer Avatar and Positioning Audit

Creative and Angle Assessment

Campaign Structure and Budget Allocation

Written Diagnosis and Priority Fixes

What a Meta Ads account audit actually covers

Account and Tracking Review

Customer Avatar and Positioning Audit

Creative and Angle Assessment

Campaign Structure and Budget Allocation

Written Diagnosis and Priority Fixes

What I look at inside your account

Customer Avatar and Positioning Review

Is a Meta Ads audit right for your business?

This is for you if...

This is NOT for you if...

What Meta Ads consulting costs in Singapore

Free Consultation

Full Meta Ads Audit

Typical Agency Retainer

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Why Mr Plumber Shows Up Everywhere on Google Maps in Singapore

Questions Singapore business owners ask about Meta Ads

Further Reading

How to Run Meta Ads Without Wasting Your Budget: The Framework Agencies Skip

Your Competitors Aren't Waiting

Full Platform Audit

Biggest Constraint

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Honest Assessment